“Eclectic, quirky and unique” is how our home decor buyer, Justin, describes the newly launched Curiosity Shop. We’re in love with this collection so we couldn’t wait to ask Justin how it came to be!
Q: Tell us how you came up with the Curiosity Shop collection!
A: “About two years ago we were finding items on our buying trips that we loved, but did not know how they would necessarily fit with our ‘hand crafted / hippie home decor’ vibe we always try and bring across. These items presented a quirky, sometimes dark and mysterious vibe to them that I could not get out of my head. I knew I NEEDED to bring these to our customers.
The idea of a ‘cabinet of curiosities’ is certainly not a new idea, and that was the description that popped into my head. We finally launched our first Curiosity Shop in May of 2012 to very positive results. We then continued with a second round that October that presented the same quirky vibe, but with a dash of Halloween thrown in to the mix. This latest round of curiosities I think is definitely the most successful to date, as well as my personal favorite.”
Q: What about this new story makes it your favorite?
A: “This was the first time we really tried to bring strong colors into the mix. The three colorful globes were one of the initial inspiration pieces when putting this third story together. I absolutely love these globes! From there everything fell into place so easily it was scary!
I also wanted a strong presence of octopus motif. This had been a growing customer request and I knew this was the perfect story to go octopi crazy. The bird claw metal candle sticks are another personal favorite. And that pewter jelly fish?!? I mean come on!”
Q: What do you hope customers take away from Curiosity Shop?
A: “I want customers to feel like they got lost for a second within the ‘cabinet of curiosities’. I want them to do a double take more than a few times. The products echo this feeling and at such a great value and quality.”
Q: What’s next for Curiosity Shop?
A: “Great question! I think there are new stories to tell within the shop. We will continue with our core items that everyone must have always, but will continue to bring in new and intriguing treasures. My personal theme is ‘Expect the Unexpected’. This is most definitely true for Curiosity Shop! You never know what may show up at your local Earthbound!”
Thanks Justin! Everyone, be sure to check out the result of Justin’s hard work on our Curiosity Shop collection! You can also go behind the scenes on the collection’s photo shoot, or learn more about Deep Ellum, the Dallas neighborhood that was perfect for the shoot!