Spotlight on Curbside Clothing


Spotlight on Curbside Clothing

We recently started carrying tees from Curbside Clothing, a young company formed by artists in Omaha. We love the wearable art created by these graffiti artists, tattoo artists, graphic designers and more. We’re excited to be selling Curbside’s designs in our 125 stores spread across the country, and can’t wait to see our customers’ response to these unique designs! We wanted to learn more about the story of this company, so we interviewedAdam Hogan, the founder of Curbside.

Curbside Clothing Tee at Earthbound Curbside Clothing Tee at Earthbound

Q: Tell us a little about the history of your company.

A: Curbside is an Omaha, Nebraska based brand that grew from the hunger of world travel, cultural immersion, and a lifelong passion for creativity.

In 2006, I decided to quit my 9 to 5 job and spontaneously purchase a few international plane tickets. After traveling 4 continents and finishing art school, I created Curbside as a form of creative expression. A few months later, with a portfolio of 20 designs, Shane and I launched from my apartment. After some online growth and pop up shop success, we knew it was time to grow.

In 2011, we opened our Curbside shop in Omaha’s historic Old Market District. Omaha is rich with creative culture and we wanted to show that off. We covered our walls with local art and began hosting events. Eventually we began collaborating with talented local creatives, and a Curbside family began to form. What started as a creative project grew into a community of artists, visually communicating through original art, and using clothing as a canvas.

In 2012, we converted an old bread factory into a print shop and creative studio. This allowed us a space to get our hands dirty and experiment with different design and print applications.

In 2013, we decided it was time to introduce Curbside to a larger market, and since then, our brand has really begun to grow.

Spotlight on Curbside Clothing

Q: What’s the meaning behind your company’s name?

A: While traveling, I was pulled into the culture and local life of every city and town. I constantly found myself drawing in sidewalk cafes, shopping at local markets, waiting in bus and train stops, exploring urban and rural environments; I was always on the curbside. The curbside became the common thread; the pulse and culture of each community.

Spotlight on Curbside Clothing

Q: How many artists and other staff members make up your team?

A: There are currently 7 staff members, 8 artists (3 of whom are staff members), and 6 guest artists.

Spotlight on Curbside Clothing

Q: Do you design and print everything in house at Curbside Clothing?

A: We do all design in-house and print almost everything ourselves. However, when orders get large, we have some good friends with fancy robots.

Q: What’s your favorite Curbside tee that we’re now carrying at Earthbound?

A: I’d have to say “Awake”, by Gerard Pefung, I love the depth and detail of the elephant, plus the explosive colors and street art texture make it jump off the t shirt.

"Awake" Curbside Clothing Tee at Earthbound

Q: Is there a story behind that tee’s design?

A: Born in Cameroon, Gerard grew up being exposed to the rich traditions and culture of West Africa. Symbolizing strength, honor, stability and patience, the elephant is a great representation of who Gerard is, as a person and an artist.

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